Originally posted on https://www.ambientemagazine.com/empresas-portuguesas-juntam-se-em-campanha-sustentavel-para-internacionalizar-vestuario-infantil/
Bajo el lema “Juntos por el futuro” (#juntosporelfuturo), el nuevo proyecto patrocinado por CENIT y ANIVEC pretende unir las fuerzas de ocho marcas para lograr un mayor reconocimiento de sus productos a nivel internacional. Entre los principales atributos que identifican a este conjunto de firmas destaca el sello Made in Portugal, asociado a la sostenibilidad y la calidad.
Brands in the news
The Textile Intelligence Center (CENIT), in partnership with ANIVEC – National Association of Clothing and Clothing Industries, launches the KIDS MODAPORTUGAL initiative, an international promotion campaign, where all communication was inspired by the theme of sustainability, future and union . KIDS MODAPORTUGAL is represented by a group of eight brands that have embraced the challenge of, together with CENIT, presenting the diversity of the national offer, at the same time that they launch an alert about the dynamism of an entire sector that includes, approximately , five dozen brands, with strong international expression and recognition. Under the sign of sustainability, these eight Portuguese brands – Baby Gi, Knot, Laranjinha, Play Up, Pureté, Snug, Wedoble and Wolf&Rita – represent a whole movement that is concerned with the positive impacts that fashion can have on the environment, on people and the economy and are the protagonists of the campaign, can be read in a press release. “TOGETHER FOR THE FUTURE” is the launch motto, which affirms the commitment to a safer and more sustainable future on the part of these Portuguese brands: “The Portuguese textile and clothing sector is experiencing a moment of transformation in which the subsector of children's clothing is also included. This industry represents, today, one of the country's main development engines, with the children's clothing subsector being one of the most dynamic, as evidenced by the constant launch of new brands”, says the same statement. Believing that unity is strength, these brands come together in search of greater appreciation, with a unique seal of Portuguese Production associated with sustainability, to go further together in their Internationalization. Thus, KIDS MODAPORTUGAL was born, with a narrow focus on the B2B growth of these brands, the search for buyers and distributors and the growing appreciation of Portuguese quality. Join us #togetherforthefuture The KIDS MODAPORTUGAL action is co-financed by the European Regional Development Fund through the Operational Program Competitiveness and Internationalization of Portugal 2020.