Originally posted on https://kidsfashionmag.nl/lancering-van-kids-moda-portugal-geeft-zichtbaarheid-aan-de-portugese-duurzame-kinderkledingsector/
Kids Moda Portugal and the eight affiliated brands: Baby Gi, Knot, Laranjinha, Play Up, Purete, Snug, Wedoble and Wolf&Rita. Together they want to highlight the positive effects of fashion on the environment, people and the economy. The initiative is committed to a safer and more sustainable future under the #togethertothefuture movement.
Kids Moda Portugal (and the eight member brands) was founded to increase the international brand value of sustainable production. In order to reach new buyers and distributors, this initiative attaches particular importance to the B2B growth of its member brands.
The Portuguese textile sector is one of the main engines of development, with children's fashion as one of the dynamic industries. According to CENIT estimates, the turnover of the children's and baby fashion sector increased by about 6% between 2019 and 2021 and now amounts to 600 million euros.
Kids Moda Portugal is supported by CENIT and ANIVEC and co-financed by the European Regional Development Fund through the Operational Program for Competitiveness and Internationalization Portugal 2020.
Brands in the news
To maximize the visibility of this initiative, Marlene Oliveira, Head of the CENIT International Unit, will be attending the following children's fashion tradeshow taking place in Europe this season. – Sunday School (Jan 15-16, Utrecht NL) – Pitti Bimbo (Jan 18-20, Florence IT) –FIMI (Jan 26-28, Valencia ES) – Playtime Paris (Jan 28-30, Paris FR) – INDX kidswear (Jan 29-20, Birmingham UK)