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ITV returns to physical tradeshows

ITV returns to physical tradeshows
February 15, 2022


ITV returns to physical tradeshows

The Baby Kid + FIMI children's fashion fairs are the next stop on the calendar of CENIT's 100% ModaPortugal internationalization project, in a journey that began this year in Italy, with Pitti Bimbo and Pitti Uomo, and which has already passed through several cities. in Europe and America.

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The Spanish fairs will take place from the 17th to the 19th of February and will occupy an area of ​​12,500 square meters, with the organization reporting 100% occupancy and a list of registered visitors that already exceeds 3,100 professionals. A total of 261 exhibitors will be present, including six Portuguese. Beppi, Play Up , Snug and Somani participate in the fairs with the support of 100% Moda Portugal, the joint internationalization project of CENIT/ANIVEC, with Somani «participating in the new area created for sourcing children's clothing, called Alameda Sourcing» , highlights Marlene Oliveira, head of international unit at CENIT. In addition to these, there are also Dreamtoys and FS Baby from Portugal . "Baby Kid Spain + FIMI is the meeting point for companies, agents and stores and the confirmed participation numbers confirm this", says Álvaros Toubes, president of ASEPRI - Asociación Española de Productos para la Infancia, who adds that "in this edition of the annual event for children's fashion and footwear, child care and toys, we will be more together, we will be stronger and we will achieve our goals». The organization expects «important visits from buyers and groups of buyers for fashion, footwear and child care» and highlights the importance of bringing together all areas of this sector: «we will be in full sales season, with a lot of business to do and many new suppliers to know. The exhibiting brands will reinforce our image and expand our business thanks to new customers».

From Europe to South America

From Europe to South America

This will be the next voyage in a journey started at the beginning of the year and which has already crossed the Atlantic. The first stop was in Florence, Italy, at Pitti Bimbi, dedicated to children's fashion, and at Pitti Uomo, dedicated to men's fashion. Baby Gi , M'A Kids, Play Up, Snug, Heel Tread and Vandoma were the Portuguese brands supported by 100% ModaPortugal in these events, which welcomed around 4,900 professional visitors between 11 and 13 January. “Pitti has done a fantastic job of bringing attention to brands, especially new and original ones like ours. With photo sessions, videos and interviews, we had a lot of visibility and several good contacts», said a manager of M'A Kids, the brand for the little ones of the Marques'Almeida duo, quoted by the Pitti organization. The internationalization project then traveled to France between January 29 and 31, for the Playtime Paris children's fair, where M'A Kids, Play Up and Pukatuka participated, and to the United Kingdom on January 30 and 31, to Indx Kids, where Baby Gi, Bogoleta, Meia Pata and Wedoble were present .

Première Vision Manufacturing

At the Première Vision Manufacturing, which took place from the 8th to the 10th of February in Paris, 100% ModaPortugal supported the clothing companies Dicasi Brands, LaGofra , Marfel , Somani and António Manuel de Sousa . Currently taking place, Project Las Vegas has the presence of Heel Tread, Imago, Inimigo and Le Monsieur supported by the project. "The participation of Inimigo was very busy in the last two fairs due to all the restrictions of the pandemic, but we did not give up and we promise to always work more and better", says the brand in a statement. The new collection is also marked by the pandemic, but also by the climate crisis, "themes that have put consumers' focus on health care, hybrid work patterns, digitalization and sustainability", he highlights. In order to respond «to the fears and concerns of its consumers», Inimigo bets on a palette of colors that «transparent tranquility, confidence and harmony necessary to face the coming times» and «started to incorporate a relaxed tailoring and contemporary knits with minimalist and comforting designs. . A versatile garment adapted to any moment of the day, whether in a casual, business or festive environment», he maintains. Le Monsieur , which is at Project Las Vegas for the second time, will show a new perfume, called Blue Leather, and a fashion collection with details and details that, the brand guarantees, «will make anyone understand the connection between the cosmetics and clothing'. According to Le Monsieur, «this new collection symbolizes the Man who was born to be followed, who faces everything for what he believes in and who does not impose limits on his creativity. For this type of person, any situation is completely comfortable since, with the subtlety and delicacy of a gentleman, he knows how to adapt and what posture to take in the face of new challenges». Project Las Vegas runs until tomorrow, February 16th.

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