Having in common their sustainable roots, the brands Baby Gi, Knot, Laranjinha, Play Up, Pureté, Snug, Wedoble and Wolf&Rita are, therefore, representatives of this “movement that is concerned with the positive impacts that fashion can have on the environment , people and the economy”, says Kids ModaPortugal.
Focused on “the B2B growth of these brands, the search for buyers and distributors and the growing appreciation of Portuguese quality”, this project aims to highlight the dynamism of national brands aimed at younger people, which add up to considerable recognition at a global level.
Brands in the news
At a time when, according to CENIT estimates, only 16% of the national production of children's clothing (baby and children) is destined for domestic trade, this project was thus born "in search of a greater appreciation" of brands in this segment, betting on in a “unique seal of Portuguese Production associated with sustainability” to further boost its internationalization.
Under the motto Together for the Future, the project launch campaign affirms the commitment of Portuguese brands “towards a safer and more sustainable future”, underlines Kids ModaPortugal, adding that all communication was developed around the themes of sustainability, future and union. In addition to the digital showcase, where each brand is presented, the project has just launched a video campaign.