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“Made in Portugal” presents itself in Sweden

“Made in Portugal” presents itself in Sweden
April 26, 2022


“Made in Portugal” presents itself in Sweden

Textiles, clothing, footwear and jewelery once again come together in an international promotion action, this time in the Swedish market. The capital Stockholm hosts, on April 28, the Showcase Portugal, which will focus on sustainability and the circular economy, where the Portuguese fashion industry wants to be a reference.

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The initiative, promoted by APICCAPS - Portuguese Association of Footwear, Components, Leather Goods and Substitutes and by AICEP in partnership with ANIVEC - National Association of Clothing and Apparel Industries, AORP - Portuguese Jewelery and Watchmaking Association, ATP – Associação Têxtil e Vestuário de Portugal, CENIT – Centro de Inteligência Têxtil and PortugalFoods, will have a showcase with the latest innovations in textiles, clothing, footwear and jewelry in the areas of sustainability and circular economy. Among the brands and companies present is Elementum , whose designs are based on the principle of zero waste, Nazareth , which in addition to the environmental aspect, is also committed to sustainable business practices for both customers, employees and partners, Play Up and Snug brands , both dedicated to the children's universe and with a focus on the sustainability of materials and the durability of their products, Daily Day , focused on timeless and quality fashion, and Vandoma , which has given new life to fabric samples and ties from previous collections, transforming them into new products, such as caps for professionals in the areas of health and well-being.

A market focused on sustainability

A market focused on sustainability

Concepts that align with the mentality of the Swedish consumer, according to Carlos Moura, head of AICEP in Stockholm. “Sustainability is part of Swedish everyday life, in all areas, at all times. Nowadays, in Sweden, sustainability is already assumed as a natural factor integrated into any activity", says Carlos Moura, adding that, therefore, "being Portugal a major producer for the Swedish market in a sustainable way, Swedish doors are still open more». For the head of AICEP, in sectors “such as fashion, the household sector, food and wine products, as well as services, Portugal presents itself as a natural partner for Swedish companies and consumers. Portugal is well positioned in this field». Furthermore, «in recent years, the center of production has begun to shift from the East to European productions. The pandemic and the war in Ukraine have accentuated this trend, assuming Portugal as a natural market in this sector”, not least because “Portuguese fashion has to offer Sweden a sustainable, local and talent-based production”, summarizes Carlos Moura.

Making national fashion a reference

An idea equally stressed by the top managers of the associations involved in this Showcase Portugal. «The textile and clothing ecosystem in Portugal is unique: we bring together all aspects of the supply chain. We are the real example of proximity supply, from spinning to distribution of the finished part», indicates César Araújo, president of ANIVEC. «Portugal has the largest textile cluster in Europe», underlines Mário Jorge Machado, president of ATP, adding that «sustainability is efficiency in the use of resources, optimization of processes, reduction of waste, commitment to renewable and clean energies, but also responsibility and social ethics, practices strongly implanted in Portuguese companies in the textile and clothing sector». For the president of APICCAPS, Luís Onofre, «the know-how accumulated by the sector over generations, associated with large investments in the technological area, make Portugal a reference player at an international level. We produce excellent footwear, at a fair price», he emphasizes. Know-how and social responsibility that also extend to the jewelery sector. «The centuries-old heritage of generations dedicated to the art of goldsmithing, manufacturing, attention and detail set Portuguese jewellery apart», considers Fátima Santos, secretary general of AORP, who also emphasizes that the sector combines «technique with innovation, manufacturing to technology, with the incorporation of good sustainability practices – some intrinsic to the activity, such as reducing waste, recycling raw materials and investing in quality and in the long cycle of products, in an apology for the principles of slow fashion».

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