Portuguese fashion in general and children's fashion in particular are experiencing a moment of splendor. It is estimated that the turnover of this subsector grew by 6% between 2019 and 2021, that it is around 600 million euros of annual turnover and that only 16% of production is dedicated to domestic trade. With these figures as a letter of introduction, the Portuguese textile for children, which has one of its key markets in Spain, seeks to expand its international power with the Kids ModaPortugal initiative.
Brands in the news
Eight brands are leading this project (Baby Gi, Knot, Laranjinha, Play Up, Pureté, Snug, Wedoble and Wolf&Rita), whose goal is B2B (wholesale) growth in the sector, as well as the search for buyers and international distributors and the "recognition of Portuguese quality", as explained by the program in a statement. The initiative is the result of the collaboration of two Portuguese entities, the Textile Intelligence Center (Cenit) and Anivec, the National Association of Clothing and Clothing Industries. And, together with the search for internationalization, it has as one of its pillars the promotion of sustainability.
"These brands make visible a movement that cares about the positive impacts that fashion can have on the environment, people and the economy", detailed from Kids ModaPortugal. “The Portuguese textile and fashion sector is experiencing a moment of transformation to which the children's clothing subsector is no stranger. Currently, this industry represents one of the main engines of development in the country, children's fashion being one of the most dynamic, as demonstrated by the constant launching of new brands”, they analyze from the initiative.